Uphold the highest standards of integrity, honesty, and professionalism in all interactions with clients, colleagues, and the community.
Respect the autonomy, choices, and values of each client without imposing personal beliefs or biases.
Maintain confidentiality and privacy of all client information in accordance with ethical guidelines and applicable laws.
Commitment to Clients
Provide unbiased, evidence-based, and compassionate support to clients throughout pregnancy, birth, and postpartum.
Honor the rights of clients to make informed decisions about their care and advocate for their preferences when appropriate.
Refrain from offering medical advice, diagnosing conditions, or performing clinical tasks unless qualified and legally permitted to do so.
Inclusivity and Cultural Competence
Treat all clients with dignity, respect, and sensitivity regardless of race, ethnicity, religion, gender identity, sexual orientation, socioeconomic status, or ability.
Continuously seek to expand knowledge and understanding of diverse cultural practices, traditions, and perspectives in perinatal care.
Professional Boundaries
Establish clear, professional boundaries with clients and avoid conflicts of interest.
Refrain from engaging in inappropriate personal, financial, or social relationships with clients that could compromise professional integrity.
Ensure transparency in fees, services, and contracts to prevent misunderstandings or exploitation.
Ongoing Education and Growth
Commit to lifelong learning by pursuing continuing education, training, and professional development.
Stay informed about current research, best practices, and advancements in birth and postpartum care.
Engage in mentorship, peer support, and networking to enhance skills and knowledge.